Inventory control
Create sites and zones, set floors and own the delivery tag.
Impulza connects publisher inventory to internal campaigns and OpenRTB demand through a transparent auction layer built for control, speed and measurable yield.
REQUEST zone=homepage_300x250
FLOOR $0.50 CPM
BIDDERS 08 connected
WINNER $3.84 CPM FILLED
Create sites and zones, set floors and own the delivery tag.
Internal campaigns and external OpenRTB bidders compete for each eligible impression.
Requests, impressions, clicks, revenue and payout state are recorded in one ledger.
Meta, file or DNS ownership verification.
Choose dimensions, format and floor CPM.
The delivery endpoint requests the auction automatically.
Analytics and earnings update from actual events.
Parallel bidder requests, timeouts, floors, privacy signals, SupplyChain data and win tracking are part of the platform architecture.
POST /rtb/auction.php
{ "id": "…",
"at": 1,
"tmax": 80,
"imp": [{ "banner": {
"w": 300, "h": 250
}}],
"source": { "schain": … }
}